"Branding is more than just a logo or a few words. It is the beginning of a conversation with every person you will ever speak to."Branding is probably the most misunderstood aspect of design work, so many people think "ok, got the logo nailed down, job done!". Not so, I'm afraid. Branding is your company. It's how customers see you and your product. It the lasting impression that's left with them after they're gone. It's so so critical to get branding right, without even opening your mouth people should already have a good idea of what type of business you are and what to expect from you.

When I create a brand, the logo is just the start. Branding can cover simple things that are often overlooked like your company colours, writing style, and what fonts you use, to materials like business cards, invoices, brochures and social media. How your brand is positioned relative to your competitors can make all the difference in the world and having everything unified and in line instantly creates the appearance of the professional, established and successful brand that you no doubt deserve to be.

Once we've worked to created your brand, it's down to you to take it forward, but don't worry, you're not on your own. What I generally put together for you is a set of brand guidelines. This is a pack full of information and simple steps on how to use your brand new image. Where the logo should be placed and how, what fonts to use, what your exact company colours are in RGB, CMYK and Pantone colour pallets ect... This ensures that no matter who is producing something with your corporate image on, it'll all be consistent, be it an employee sending out an invoice or god forbid another graphic designer! You can bet that a letter from Coca-cola in America uses the same font size as Coca-cola in India, that's brand guidelines people.